Incognito mode also allows people to spy on your computer activities through key-logging software. That information can then be sold to third parties. While private browsing does erase your information, your IP address and location are still being shared with every website, ad and tracker that loads in your browser. While incognito or private browsing sounds like it is a secure option, it still leaves you and your data exposed. This will prevent tech companies from collecting and storing data from your online searches. If you are in the second group, make sure your web browser blocks all third-party trackers and storage. Some users find this helpful, as search results are tailored to their specific preferences, however, other users find it as a breach of privacy.

This allows tech companies to monetize your data. These browsers track and store a person’s browsing history, then sell that data to corporations to use for advertising purposes. Several popular web browsers act more like a data collection agency for advertisers rather than a consumer tool. A secure browser and security features designed to protect your privacy are key to keeping personal data safe from these nefarious activities. From marketers trying to mine your data for monetary gain to hackers trying to find personal information, it is no wonder online privacy is one of the biggest concerns in the tech world. Unfortunately in today’s world, a simple internet search for the best Thai restaurants in a neighborhood or a quick glance at a bank account can leave internet users open to a world of bad news.

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